Book Publicity and Root Canal

I was going to say book publicity is like root canal, but I’m not in a position to make the comparison, as I’ve never undergone that particular dental procedure.

In my mind, however, the procedure of marketing my writing is probably worse than root canal, because with dental work, it’s usually a one-shot deal. Maybe two or three shots. In any event, unlike promotional efforts, it’s not something you have to do on a regular basis.

I’m not sure why so many writers cringe at the very thought of self-promotion, but many of us do. Possibly it’s because writing is a rather solitary endeavor that appeals to introverts. I do know of some writers who love marketing, but they seem to be in the minority.

With two new releases coming up (the novella collection, and Stillwaters, Book 1 in the Four Lives of Jemma Freeman), I embarked on an online course  in book publicity through ACFW. I’m getting a lot of information, suggestions, and ideas. None of it excites me, and all of it makes me feel a little sick to the stomach. I don’t want to do that! Are you kidding? I’m supposed to do what?

This isn’t my first rodeo, but I’ve never won any prizes in the past. In fact, my efforts have made me feel more like a rodeo clown than a competitor. But it would be silly to keep writing and publishing books if I’m going to pretend I’m not.

So please bear with me as I get on this bronco and ride. And get thrown. And get on again. And get thrown again… And get on again…

If you want to laugh at me, I won’t be offended. That’s what clowns are for, right?


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4 thoughts on “Book Publicity and Root Canal

  1. Thank you for not laughing at me! Yes, I’ve read Kristen Lamb, as well as a whole lot of other things about marketing. Reading about it and doing it are two different things, though! And one thing I learned while promoting the Gannah series is that some genres are easier to market than others. Unfortunately what I write is a tough sell. Not throwing in the towel, just not allowing my expectations to be too high.

  2. Not laughing—empathizing! The walk of faith and braggadociousness of marketing will never be an easy fit for me either. So, I take but small steps as I see a clear leading from the Lord. The sales are His problem anyway. I’m marketing from a Kingdom hated by the world—always. They hate the King and all of His servants. But He still says to keep on going….

  3. I’m with ya, David. Even the experts can’t tell you why some books sell and others are overlooked. There’s definitely no formula we can follow that will guarantee book sales. But if we write what the Lord calls us to write, make it available for sale, and do what we reasonable can to get the word out, we don’t need to stress over the numbers. That’s out of our hands.

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