In my mind, however, the procedure of marketing my writing is probably worse than root canal, because with dental work, it’s usually a one-shot deal. Maybe two or three shots. In any event, unlike promotional efforts, it’s not something you have to do on a regular basis.
I’m not sure why so many writers cringe at the very thought of self-promotion, but many of us do. Possibly it’s because writing is a rather solitary endeavor that appeals to introverts. I do know of some writers who love marketing, but they seem to be in the minority.
With two new releases coming up (the novella collection, and Stillwaters, Book 1 in the Four Lives of Jemma Freeman), I embarked on an online course in book publicity through ACFW. I’m getting a lot of information, suggestions, and ideas. None of it excites me, and all of it makes me feel a little sick to the stomach. I don’t want to do that! Are you kidding? I’m supposed to do what?
This isn’t my first rodeo, but I’ve never won any prizes in the past. In fact, my efforts have made me feel more like a rodeo clown than a competitor. But it would be silly to keep writing and publishing books if I’m going to pretend I’m not.
So please bear with me as I get on this bronco and ride. And get thrown. And get on again. And get thrown again… And get on again…
If you want to laugh at me, I won’t be offended. That’s what clowns are for, right?