Social Media. Ugh.
I never figured out the original Rubik’s Cube, and I’m not doing any better with this version.
As authors, we have the responsibility (to ourselves and to our publishers, if those aren’t one and the same) to promote our books. What good does it do to write them if no one reads them? And how can anyone read them if no one knows they’re out there?
But many of us writer types are introverts. We don’t like self-promotion. We just want to be left alone to write and would rather someone else tooted our horn.
Guess what? That’s not going to happen. If it’s my book, it’s my job to get out the word.
The Internet has opened up opportunities for us that writers have never had before. As some like Amanda Hocking have shown, the possibilities for authorial success are practically unlimited. (And yes, I mean “practically” literally.)
But this brave new world is vast and bewildering, and we can easily get lost. James Scott Bell offers some excellent advice on the subject. Not the step-by-step instructions we might crave, but some basic guidelines for planning our strategy.
I like his last point best:
5) Don’t sweat it.
No one knows what works. In fact, even the stuff that works doesn’t work all the time. This is a fluid and un-measurable sea we’re in. So find a good balance, provide quality, be consistent and patient.
Most of all, write great books. That’s the key to repeat business, which is what makes a career.
Thanks, Jim. That’s just what I needed. And now, back to work writing my next great book.